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Clicks vs Bricks

Posted by capital on April 11, 2018
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The most successful retailers understand clicks vs bricks is not a zero sum game finding there are benefits to having both physical stores and an online presence. Traditional physical store only apparel retailers who fully embrace internet shopping such as Nordstrom are having huge success. Nordstrom found their multi channel customers spend 3 to 4 times what a single channel customer spends.  Many online retailers such Amazon and Rent the Runway are opening physical stores allowing them to build brand loyalty and connect directly with their customer base. Make no mistake, if retailers do not adapt to the online world of their customers, strong retailers such as Amazon will pick up their customers.  The NY Times recently reported Amazon is the largest and most succesful retailer in the world, in part due to their punishing yet rewarding company culture for success. Therefore, landlords need to understand the online strategy of any apparel retailer wanting to rent space in their centers before proceeding to lease.