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Fast Casual in NOMA

Posted by Robert on June 10, 2010
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Noma food operators need to reach the local community for business
Noma food operators need to reach the local community for business

 

Constitution Cafe, another new fast casual eatery has opened in the NOMA neighborhood. Father-son owners Su and Sean Kim focus mostly on buffet breakfast and lunch catering to 2,500 DOJ and 1,000 ATF workers. Yet existing food establishments say business could be much better. The expected influx of new workers to the area is moderate. Some government employees bring their lunches to work in an effort to save money while others telecommute once per week reducing the frequency of customer visits. It is doubtful there is enough daytime business in NOMA to support all of the food establishments including Five Guys www.fiveguys.com , Au Bon Pain, Heidi’s Brooklyn Deli www.heidisbrooklyndeli.com, Café Phillips , Potbelly, and Pound Coffee. Some food operators dependent on the government workforce for business have not met their sales projections. Unlesss they expand to reach the local community by operating on weekends and nights we forecast some struggling under capitalized operators to shut down later this year and by replaced by more well positioned companies.